INDIE MARKETING ARSENALBenchmarks Vol. 1
INDIE MARKETING BENCHMARKS · VOL. 1

Plan your launch against real numbers.

Steam release volumes, who actually earns money, Next Fest funnel growth, trailer pricing tiers, conversion and timing benchmarks — compiled from publicly reported industry sources, every figure cited.

~20kSteam releases in 2025 (tracker range 19k–21.5k)
~3%of 2025 releases reached 1,000 reviews
4,382demos at Next Fest June 2026 (+66% YoY)
$2k–$6kfreelance gameplay-trailer price band

What's inside (10 pages)

  1. Market size — release volume 2023–2025 and the revenue distribution nobody quotes
  2. The discoverability funnel — Next Fest growth, edition by edition
  3. Marketing budgets — the 20–30% guidance vs. the $500–$1,500 indie reality
  4. Trailer pricing benchmarks — Fiverr to studio tiers, advertised rates
  5. Conversion benchmarks — the trailer effect, the 10-second rule, capsule tests
  6. Timing benchmarks — Next Fest 2027 deadlines, commission lead times
  7. Worksheets — discount breakeven math, budget allocation, commission checklist
  8. Full source list

Honest framing: figures were compiled September 2026 from publicly reported sources (see Sources appendix). Where trackers disagree we show ranges; where evidence is thin we say so. This is a benchmark pack, not a forecast.

$79
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What you get: "Indie Marketing Benchmarks Vol. 1" — a 10-page PDF of indie-game marketing benchmarks, delivered as described above.

Delivery: the PDF is delivered by email within 24 hours of confirmed payment (manual fulfillment while automated delivery is being built). Card buyers: use an email address you can receive at checkout. Bitcoin buyers: contact indiemarketingarsenal@proton.me with your invoice ID after paying.

Refund policy: full refund within 7 days of purchase if the PDF is not delivered or is materially not as described. Contact indiemarketingarsenal@proton.me with your receipt or invoice ID.

License: single-user. You may use the benchmarks in your own launch planning; do not redistribute or resell the PDF.

Seller: Indie Marketing Arsenal · indiemarketingarsenal@proton.me

How the data was gathered

Compiled September 2026 from publicly reported industry sources: SteamDB-derived trackers via games press, Valve's GDC 2026 talk, freelancer and agency rate pages, practitioner guides, and Steam documentation. No invented figures, no fabricated testimonials, no anonymous case studies. See the Sources appendix in the PDF for the full list.